Customer Advisory Board 2012 Conference

Leading
experts will share best practices on how to engage Executives and
Customers in Advisory Boards to increase customer loyalty and boost
sales. 
This will be the largest conference focused on Advisory Boards in 2012. 
Our agenda is broadly appealing to accomodate both people who are NEW to Advisory Boards and seasoned practitioners.
Note:
This conference does not accept corporate sponsorship, it is run at
minimal cost to all attendees, to ensure the highest participation from
our community.
Evening before - 7pm: Meet & Greet at Sorisso's  177 South Street, Boston, MA 02111   www.SorrisoBoston.com
AGENDA:
8:30 Coffee & Networking
9:00 Introductions & Objectives
9:30 Breakout session: Managing CAB Evolutionary Issues
(hosted by leading consultants)
Beginners roll-out (creation)
Divisional roll-out (expansion)
Global roll-out (continuity)
10:15 Facilitators share Top 3 Evolutionary findings with wider group
10:30 Break
10:45 Breakout session: The Best Industry Opportunities for
CABs (hosted by industry practitioners)
Finance (or a services offering)
Information Technology (or a virtual solution)
Manufacturing (or a physical product)
11:30 Facilitators share Top 3 Industry findings with wider group
11:45 Break for Lunch
12:30 In the Driver’s Seat: CAB Manager's Presentation of
their program
1:15 In the Passenger’s Seat: Interview with a C level
executive on their CAB experiences
2:15 Break
2:30 Roundtable discussion: What does the industry as a
whole need to be more successful?  
How can vendors help? How can we move from CAB 1.0 to CAB 2.0? Better ROI metrics?
Social media?
3:30 Summary remarks
4:00 Meeting close
 
Evening entertainment: Live Jazz at Les Zygomates, 129 South St, Boston, MA http://www.winebar.com/
 
Event Background:
Last years conference was a great success, with over 40
executives from large and medium sized corporations and all the leading
industry consultants, sharing best practices on how to build and manage
Customer Advisory Boards.
Alumni from last years Customer Advisory Conference included:
Oracle, ING, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort,
Geehan Group, Informatica, Ingenix, Options, Mass Bay Consumer Railroad, Mvideo,
National Instruments, First Line Software, Carl Zeiss Meditec, Ignite
Advisory Group, Velocidi, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC
Bank, Experian, AmerisourceBergen, Schwab among others…
Example titles of Customer Advisory Conference attendees:
SVP Customer Advisory Council, Manager of Client Services, Manager of Product
Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior
Consultant, Business Development,   Snr Mgr Corporate Marketing, Program Director Customer
Advisory Councils, Snr Program Manager, Sr Field Marketing Manager, Head of
Product Development, Dir Customer Marketing, VP Client Experience, Customer
Advocacy Director, Client Services, GM Americas, Vice President Customer Care, Senior
Director, Head of Marketing of Corporate Markets, Communications Manager, Program
Director of Executive Forums, Sr Product Manager, Director of Marketing
Programs, VP Global Accounts, SVP Marketing etc…
For 2012 we are incorporating a new bigger location and the
emphasis is on even more interaction, more breakout sessions, roundtables and
opportunities to socialize around the event. We look forward to seeing you
there!