4th Tufts Summer Institute on Digital Strategies for Health Communication, July 15-20, 2012

Enroll in the Tufts Summer Institute on Digital Strategies for Health Communication to learn how healthcare and public health organizations develop and implement digital strategies to drive the success of their web, social media, and mobile presence.
Learn from Tufts faculty and distinguished guest speakers how to:
• Use the web, social media, and mobile devices to communicate with and connect to patients
• Develop a coherent and justifiable digital strategy for health communication
• Select, use, manage, and evaluate the effectiveness of technologies to create an online presence
• Employ research-based methodologies such as persona development and formative evaluation to meet the needs of your target audience(s)
• Use best practices from leading health websites including ABC Health News, WebMD.com, WeightWatchers.com, Consumer Reports Health, and Harvard Health Publications
Digital Strategies for Health Communication runs July 15-20, 2012. It is offered through the Health Communication Program at Tufts University School of Medicine .
Enroll in the Summer Institute at http://digitalstrategiesforhealth.com/ . Registration costs $1500 before May 1, 2012, $1750 before June 15, 2012, and $2000 after. Tufts affiliates and alumni pay $1500 for the course.
Contact the course director, Lisa Gualtieri, with any questions.