Integrated Marketing & PR – How to integrate PR into Marketing & Gain a Strategic Seat at the Table

Smart CMOs & CEOs know that the most effective marketing campaigns are highly integrated. Come hear experienced B2B & B2C marketers talk about specific case studies in which PR played a crucial role in the overall success of their campaigns.

Moderator: Howie Sholkin, Director, Communications & Marketing Programs at IDG Communications

Panelists:
• Jeb Blatt, VP, Jack Morton Company
• Jacklyn Bailey, Account Supervisor, Mullen
• Anne-Marie Kline, SVP/Marketing and Social, Digitas