Protecting Your Trademark

Brands are a significant business asset, often representing an organization's most important good will and intellectual property. Identifying trademarks capable of legal protection, while at the same time avoiding infringement of others' marks, can be a delicate balancing act.

This program, sponsored by the Merrimack Valley Venture Forum, will feature a view from two different perspectives: how to avoid trademark problems and what happens in real life when trouble comes calling.